Motorola Mobile

Recently, known as radical as investors in the industry of Karl Iraq candy (Carl Icahn) has a MOTOROLA stock, let this has become a focus in the industry of MOTOROLA again raised concern. Supposedly, since MOTOROLA will strategic heavy heart smart phone moved to Google Android platform, the market performance is good, currently with use Google Android operating system of the high-end Droid phone every sold a mobile phone can earn more than $200, a few years ago about the two times. And the TuoLuo pull of mobile phones in the fourth quarter of this year department will therefore expected to out of the red. With this, there are analyzed that MOTOROLA’s mobile phone is, with Android to recovery.
Do not deny that, in the last three quarters, MOTOROLA set a smartphone shipments quarter growth by 15% month-on-month, heal the Droid X is star products in the first week of appearance that sell 300000 sets, and make the industry does it one brace up. But compared with the same period last year, MOTOROLA’s mobile phone overall shipments or appear a drop further. For example in the past the second quarter, MOTOROLA phone shipments for 8.3 million department (including smart phones only 2.7 million department, a third of the total shipments, last year the same period of 15 million. And with his opponent 8.4 million of apple than shipments, MOTOROLA smartphone shipments for less than a third of the apple only. From this number shows that both the transformation of the own product lines (from the functional mobile phone to smart phones), or with his opponent comparison, MOTOROLA all have a large gap.
For the decline of shipments, MOTOROLA aspects think it gradually reduce the functional sex of the low end caused by mobile phone shipments. But, despite MOTOROLA’s overall mobile phone shipments decreased, but will be higher profit margin smart phone sales of the company’s performance will play a role. MOTOROLA the second quarter earnings also seems to prove this, it seems MOTOROLA in products in the process of transformation, to go to the market in the route of the profits. At first glance this line, but it has no objection to the innovation of the future TuoLuo LABS and competitive ability is put forward higher challenge.
Apple is can maintain its smart phone iPhone the satellite profit in their constant innovation ability. Almost every year, the upgrading of products for apple to the highly profitable profit model provides with constant power. The author in this is not deny that MOTOROLA’s innovation ability, five years ago blade (Razr) mobile phone and sell like hot cakes scene still remember, but that’s just a flash in the pan, especially the 2007 apple iPhone, let the appearance of the MOTOROLA innovation to a grinding halt. Since then, MOTOROLA’s mobile phone to decline the road, and MOTOROLA whether it has the sustainable innovation ability of the shadow has also been questioned over the industry. To this day, although the MOTOROLA Droid and Droid X through some degree of response to the history of the question, but left product compared with rivals, this question will always exist. But from the MOTOROLA recently released in Chinese market “bright” series, in addition to the China mobile phone of the other two MT810, cell phone, and innovation yuan experience has displayed the disadvantaged. The key is, the market share of the profits at the expense of exchange for the balance in where? After all, in addition to the innovation of the good face competition, foreign apple outside this kind of mode is suffering from the same and the Google Android platform camp of manufacturers competition. This is the author once said to the Google Android platform in the its mobile phone manufacturer of double blade sword.

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